During a 2022 survey carried out among marketers from Europe, 46.6 percent of respondents stated they were very concerned about brand safety while buying digital advertising. Ad fraud was a major concern for 39 percent of respondents.
Level of concern regarding selected challenges while buying digital advertising among marketers in Europe as of May 2022
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IAB Europe. (July 15, 2022). Level of concern regarding selected challenges while buying digital advertising among marketers in Europe as of May 2022 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1321682/digital-advertising-concerns-marketers-europe/
IAB Europe. "Level of concern regarding selected challenges while buying digital advertising among marketers in Europe as of May 2022." Chart. July 15, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1321682/digital-advertising-concerns-marketers-europe/
IAB Europe. (2022). Level of concern regarding selected challenges while buying digital advertising among marketers in Europe as of May 2022. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1321682/digital-advertising-concerns-marketers-europe/
IAB Europe. "Level of Concern regarding Selected Challenges While Buying Digital Advertising among Marketers in Europe as of May 2022." Statista, Statista Inc., 15 Jul 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1321682/digital-advertising-concerns-marketers-europe/
IAB Europe, Level of concern regarding selected challenges while buying digital advertising among marketers in Europe as of May 2022 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1321682/digital-advertising-concerns-marketers-europe/ (last visited November 10, 2024)
Level of concern regarding selected challenges while buying digital advertising among marketers in Europe as of May 2022 [Graph], IAB Europe, July 15, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1321682/digital-advertising-concerns-marketers-europe/
