According to a survey conducted by Rakuten Insight in December 2023, around 63.5 percent of South Korean consumers aged 55 years and older stated that they would be willing to pay more for products that are sustainably-produced or environmentally-friendly packaged. The willingness to pay more was the highest in the age brackets covering the eldest and youngest groups of respondents.
Willingness to pay more for sustainable and environmentally-friendly products in South Korea as of December 2023, by age group
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (January 31, 2024). Willingness to pay more for sustainable and environmentally-friendly products in South Korea as of December 2023, by age group [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1320815/south-korea-willingness-to-pay-more-for-sustainable-products-by-age-group/
Rakuten Insight. "Willingness to pay more for sustainable and environmentally-friendly products in South Korea as of December 2023, by age group." Chart. January 31, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1320815/south-korea-willingness-to-pay-more-for-sustainable-products-by-age-group/
Rakuten Insight. (2024). Willingness to pay more for sustainable and environmentally-friendly products in South Korea as of December 2023, by age group. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1320815/south-korea-willingness-to-pay-more-for-sustainable-products-by-age-group/
Rakuten Insight. "Willingness to Pay More for Sustainable and Environmentally-friendly Products in South Korea as of December 2023, by Age Group." Statista, Statista Inc., 31 Jan 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1320815/south-korea-willingness-to-pay-more-for-sustainable-products-by-age-group/
Rakuten Insight, Willingness to pay more for sustainable and environmentally-friendly products in South Korea as of December 2023, by age group Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1320815/south-korea-willingness-to-pay-more-for-sustainable-products-by-age-group/ (last visited November 10, 2024)
Willingness to pay more for sustainable and environmentally-friendly products in South Korea as of December 2023, by age group [Graph], Rakuten Insight, January 31, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1320815/south-korea-willingness-to-pay-more-for-sustainable-products-by-age-group/
