Popular product categories on Amazon Prime Day in the UK 2022

Published by Daniela Coppola, Jul 18, 2023
In the United Kingdom, the most popular product category for Amazon Prime Day in 2022 is products for the home, as 34 percent of Prime users reported their desire to purchase said products during the major sales event. More than 30 percent of respondents also said that they plan to buy other products which do not fit into any of the product categories above.

Share of online users planning to shop on Amazon Prime Day in the United Kingdom (UK) in 2022, by product category

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Release date

June 2022

Region

United Kingdom

Number of respondents

1,000 - 2,000

Special properties

Internet, smartphone and Google AdMob users

Supplementary notes

Participants are Internet, smartphone and Google AdMob users. Sample size is directly proportional to the population size.

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