During a 2022 survey carried out in the United Kingdom, nearly 87 percent of responding business-to-consumer (B2C) marketers stated they believed their team (completely or somewhat) understood Generation Z audiences; eight percent said their team did not understand Gen Z, whereas six percent said they did not differentiate between generation in their marketing activities.
Self-assessed level of understanding of Generation Z among business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022
Original question: "To what extent do you believe your team understands the needs and priorities of Gen Z? Select one" The source does not provide information about survey methodology.
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Cure Media. (May 12, 2022). Self-assessed level of understanding of Generation Z among business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1320344/marketer-understanding-gen-z-uk/
Cure Media. "Self-assessed level of understanding of Generation Z among business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022." Chart. May 12, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1320344/marketer-understanding-gen-z-uk/
Cure Media. (2022). Self-assessed level of understanding of Generation Z among business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1320344/marketer-understanding-gen-z-uk/
Cure Media. "Self-assessed Level of Understanding of Generation Z among Business-to-consumer (B2c) Marketers in The United Kingdom as of Spring 2022." Statista, Statista Inc., 12 May 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1320344/marketer-understanding-gen-z-uk/
Cure Media, Self-assessed level of understanding of Generation Z among business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1320344/marketer-understanding-gen-z-uk/ (last visited November 10, 2024)
Self-assessed level of understanding of Generation Z among business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022 [Graph], Cure Media, May 12, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1320344/marketer-understanding-gen-z-uk/
