According to a survey conducted in 2021, half of all responding OTT (over-the-top) users in Southeast Asia watched content on both ad-supported platforms and subscription-based platforms.
OTT refers to streaming services offering video content online. Examples for subscription-based OTT services are Netflix or Disney+, while YouTube is an ad-supported OTT platform.
Share of OTT (over-the-top) viewers using ad-supported or subscription-based services in Southeast Asia in 2021
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Trade Desk. (November 18, 2021). Share of OTT (over-the-top) viewers using ad-supported or subscription-based services in Southeast Asia in 2021 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1319868/sea-most-used-ott-service-model/
Trade Desk. "Share of OTT (over-the-top) viewers using ad-supported or subscription-based services in Southeast Asia in 2021." Chart. November 18, 2021. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1319868/sea-most-used-ott-service-model/
Trade Desk. (2021). Share of OTT (over-the-top) viewers using ad-supported or subscription-based services in Southeast Asia in 2021. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1319868/sea-most-used-ott-service-model/
Trade Desk. "Share of Ott (Over-the-top) Viewers Using Ad-supported or Subscription-based Services in Southeast Asia in 2021." Statista, Statista Inc., 18 Nov 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1319868/sea-most-used-ott-service-model/
Trade Desk, Share of OTT (over-the-top) viewers using ad-supported or subscription-based services in Southeast Asia in 2021 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1319868/sea-most-used-ott-service-model/ (last visited November 10, 2024)
Share of OTT (over-the-top) viewers using ad-supported or subscription-based services in Southeast Asia in 2021 [Graph], Trade Desk, November 18, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1319868/sea-most-used-ott-service-model/
