Digital retail media CTR worldwide 2021-2023

Published by Statista Research Department, Mar 13, 2024
In the realm of digital advertising, retail media advertising are ads appearing in online stores and online marketplaces. In the fourth quarter of 2023, the clickthrough rate of digital retail ads stood at 0.39 percent, which signifies that 0.39 percent of users who viewed them clicked on them.

Digital retail media advertising clickthrough rate (CTR) worldwide from 1st quarter 2021 to 4th quarter 2023 (in U.S. dollars)

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Release date

March 2024

Region

Worldwide

Survey time period

Q1 2021 to Q4 2023

Special properties

based on data measured on the Skai platform; broader industry metrics may vary

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Topics

Digital retail media advertising worldwideMercado LibreAmazon advertising in the U.S.Digital retail media advertising in the United StatesAlibaba Group
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