UK: Snapchat audience reach 2024

Published by
Stacy Jo Dixon,
Mar 25, 2024

As of January 2024, Snap Inc's social media platform Snapchat had a penetration rate of 34.9 percent in the United Kingdom compared to the country's total population, up from 32.8 percent in 2023. Overall, WhatsApp was the social network with the highest reach in the UK in 2022.

Snapchat penetration rate in the United Kingdom (UK) from 2020 to 2024

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Release date

February 2024

Region

United Kingdom

Survey time period

2020 to 2024

Special properties

based on Snapchat's advertising audience

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Statistics on " Social media usage in the United Kingdom (UK) "

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Other statistics that may interest you Social media usage in the United Kingdom (UK)

Overview

4

Benchmarks

4

Demographics

5

Spotlight: Gen Z on social media

7

Usage

8

Facebook

7

TikTok

6

Instagram

5

Other major social media platforms

8

Social media brand profiles

8

Marketing

5

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Topics

Social media usage in the UKSocial mediaFacebookSocial media advertising and marketing worldwideSocial commerce in the United States
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