As of May 2022, approximately 46 percent of adult internet users surveyed in the United States said movies in general should be released both in cinemas and on streaming platforms at the same time. Over one-third – 35 percent – of respondents stated that blockbusters and franchise films should premiere exclusively in theaters and make it into subscription video-on-demand (SVOD) services only after at least 45 days.
Favorite movie release strategies among adults in the United States as of May 2022, by type of film
Characteristic
Exclusively in theaters, then available for streaming 90 days later
Exclusively in theaters, then available for streaming 45 days later
Both in theaters and on streaming services at the same time
Exclusively on streaming services, and not in theaters at all
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Morning Consult. (May 6, 2022). Favorite movie release strategies among adults in the United States as of May 2022, by type of film [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1315743/favorite-movie-release-strategy-united-states/
Morning Consult. "Favorite movie release strategies among adults in the United States as of May 2022, by type of film." Chart. May 6, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1315743/favorite-movie-release-strategy-united-states/
Morning Consult. (2022). Favorite movie release strategies among adults in the United States as of May 2022, by type of film. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1315743/favorite-movie-release-strategy-united-states/
Morning Consult. "Favorite Movie Release Strategies among Adults in The United States as of May 2022, by Type of Film." Statista, Statista Inc., 6 May 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1315743/favorite-movie-release-strategy-united-states/
Morning Consult, Favorite movie release strategies among adults in the United States as of May 2022, by type of film Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1315743/favorite-movie-release-strategy-united-states/ (last visited November 10, 2024)
Favorite movie release strategies among adults in the United States as of May 2022, by type of film [Graph], Morning Consult, May 6, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1315743/favorite-movie-release-strategy-united-states/
