Based on a survey carried out in May 2021, 74.3 percent of the adult population of Germany heard of crowdfunding, and 44.4 percent knew what crowdfunding was in 2021. Both of these numbers were slightly higher than in 2020, when 73.6 percent of the people heard of crowdfunding, and 44 percent knew what it was about. Between 2015 and 2021, there was a gradual increase both in the number of people in Germany who heard of crowdfunding, and who had a general understanding of it.
Share of adults with awareness and knowledge of crowdfunding in Germany from 2015 to 2021
Characteristic
Share of respondants who heard of crowdfunding
Share of respondants who know what crowdfunding is
This question was phrased by the source as follows: "Have you ever heard of crowdfunding and do you know what it is?"
The following multiple answers were possible: "yes, I know what it is", "yes, I heard about it but I don't exactly know what it is", "no, I have not heard about it".
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crowdfunding.de. (July 30, 2021). Share of adults with awareness and knowledge of crowdfunding in Germany from 2015 to 2021 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1313750/germany-awareness-of-crowdfunding/
crowdfunding.de. "Share of adults with awareness and knowledge of crowdfunding in Germany from 2015 to 2021." Chart. July 30, 2021. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1313750/germany-awareness-of-crowdfunding/
crowdfunding.de. (2021). Share of adults with awareness and knowledge of crowdfunding in Germany from 2015 to 2021. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1313750/germany-awareness-of-crowdfunding/
crowdfunding.de. "Share of Adults with Awareness and Knowledge of Crowdfunding in Germany from 2015 to 2021." Statista, Statista Inc., 30 Jul 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1313750/germany-awareness-of-crowdfunding/
crowdfunding.de, Share of adults with awareness and knowledge of crowdfunding in Germany from 2015 to 2021 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1313750/germany-awareness-of-crowdfunding/ (last visited November 13, 2024)
Share of adults with awareness and knowledge of crowdfunding in Germany from 2015 to 2021 [Graph], crowdfunding.de, July 30, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1313750/germany-awareness-of-crowdfunding/