Credibility of influencers in Spain 2023

Published by
Michele Majidi,
Mar 22, 2024
During a 2023 survey, five percent of responding social media users from Spain who followed influencers on social media stated the influencers they followed were very credible; another 23 percent said they were quite credible. On the other hand, 14 percent said they were not very or not at all credible.

Credibility of influencers according to their followers in Spain as of March 2023

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Release date

May 2023

Region

Spain

Survey time period

March 2023

Number of respondents

278 respondents

Age group

12-74 years

Special properties

aong social media user who follow influencers on social media

Method of interview

Computer-assisted web interviews (CAWI)

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Overview

8

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7

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7

Facebook

7

Instagram

5

LinkedIn

5

TikTok

4

Twitter

6

Messaging platforms

5

Social media advertising

8

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Topics

Instagram in SpainInstagramInstagram advertising and marketingInstagram in EuropeSocial media usage in Spain
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