During a 2023 survey among consumers from Argentina, Brazil, Colombia, Chile, Mexico, and Peru, 37 percent of respondents stated that they believed that brands' advertisements reinforced stereotypes about the LGBTQIA+ community. The acronym stands for lesbian, gay, bisexual, transgender, queer, intersex, asexual, and other sexual orientations and gender identities. According to the same study, 60 percent of consumers in Latin America thought brands' promotion of LGBTQIA+ inclusion was not important at all.
Consumer opinions on the representation of the LGBTQIA+ community in brands' advertising in Latin America as of April 2023
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Teads. (June 6, 2023). Consumer opinions on the representation of the LGBTQIA+ community in brands' advertising in Latin America as of April 2023 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1313434/lgbtqia-presence-advertising-latin-america/
Teads. "Consumer opinions on the representation of the LGBTQIA+ community in brands' advertising in Latin America as of April 2023." Chart. June 6, 2023. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1313434/lgbtqia-presence-advertising-latin-america/
Teads. (2023). Consumer opinions on the representation of the LGBTQIA+ community in brands' advertising in Latin America as of April 2023. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1313434/lgbtqia-presence-advertising-latin-america/
Teads. "Consumer Opinions on The Representation of The Lgbtqia+ Community in Brands' Advertising in Latin America as of April 2023." Statista, Statista Inc., 6 Jun 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1313434/lgbtqia-presence-advertising-latin-america/
Teads, Consumer opinions on the representation of the LGBTQIA+ community in brands' advertising in Latin America as of April 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1313434/lgbtqia-presence-advertising-latin-america/ (last visited November 13, 2024)
Consumer opinions on the representation of the LGBTQIA+ community in brands' advertising in Latin America as of April 2023 [Graph], Teads, June 6, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1313434/lgbtqia-presence-advertising-latin-america/
