In 2021, almost 39 percent of Gen Z respondents in Germany read newspapers at least several times per month. Among Millennials (Gen Y), the same was true for over 54 percent, while over two thirds of those aged between 41 and 55 years (Gen X) read newspapers at least several times a month. The figures are based on a survey conducted in Germany.
Generations in Germany in 2021, by use of traditional media
(at least several times a month)
The various labels for the generations refer to the birth years of the respondents. Classification differs depending on the source, the most widely used are presented in the statistic.
Generation Z: persons who were 12 to 25 years old at the time of the survey and born between 1996 and 2009.
Generation Y: persons who were 26 to 40 years old at the time of the survey and born between 1981 and 1995. This generation is often referred to as Millennials.
Generation X: persons who were 41 to 55 years old at the time of the survey and born between 1966 to 1980.
As the Verbrauchs- und Medienanalyse (Consumption and media analysis) includes data on the population aged 14 and older, the complete age span of Generation Z cannot be displayed.
Information on total sample:
2021: 23,299 respondents, projection to 70.54 million people
Information on target group "Generation Z (14 to 25 years)":
Projection to 9.91 million people
Information on target group "Generation Y (26 to 40 years)":
Projection to 15.82 million people
Information on target group "Generation X (41 to 55 years)":
Projection to16.93 million people
Further information on methodology available here.
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VuMA. (November 17, 2021). Generations in Germany in 2021, by use of traditional media (at least several times a month) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1310807/generations-traditional-media-use-germany/
VuMA. "Generations in Germany in 2021, by use of traditional media (at least several times a month)." Chart. November 17, 2021. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1310807/generations-traditional-media-use-germany/
VuMA. (2021). Generations in Germany in 2021, by use of traditional media (at least several times a month). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1310807/generations-traditional-media-use-germany/
VuMA. "Generations in Germany in 2021, by Use of Traditional Media (at Least Several times a Month)." Statista, Statista Inc., 17 Nov 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1310807/generations-traditional-media-use-germany/
VuMA, Generations in Germany in 2021, by use of traditional media (at least several times a month) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1310807/generations-traditional-media-use-germany/ (last visited November 10, 2024)
Generations in Germany in 2021, by use of traditional media (at least several times a month) [Graph], VuMA, November 17, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1310807/generations-traditional-media-use-germany/
