According to a survey, the main reason consumers in Mexico did not have plans to make purchases during Hot Fashion 2023 was the perceived lack of compelling offers and promotions, as stated by a third of respondents. Additionally, 28 percent of participants indicated financial constraints as the reason for not shopping at this event, while another 20 percent cited hesitancy stemming from their income situation.
Leading reasons not to buy during Hot Fashion in Mexico in 2023
Characteristic
Share of respondents
Offers and promotions are not so attractive
33%
I don't have money to buy on those dates
28%
I would rather wait for other promotions and offers
24%
I hesitate due to my income
20%
It is an unnecessary expense
19%
I fear that products do not resemble what is advertised online
15%
I fear that returns or exchanges are too complicated
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Asociación Mexicana de Venta Online. (July 27, 2023). Leading reasons not to buy during Hot Fashion in Mexico in 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1310290/main-purchase-barriers-hot-fashion-mexico/
Asociación Mexicana de Venta Online. "Leading reasons not to buy during Hot Fashion in Mexico in 2023." Chart. July 27, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1310290/main-purchase-barriers-hot-fashion-mexico/
Asociación Mexicana de Venta Online. (2023). Leading reasons not to buy during Hot Fashion in Mexico in 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1310290/main-purchase-barriers-hot-fashion-mexico/
Asociación Mexicana de Venta Online. "Leading Reasons Not to Buy during Hot Fashion in Mexico in 2023." Statista, Statista Inc., 27 Jul 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1310290/main-purchase-barriers-hot-fashion-mexico/
Asociación Mexicana de Venta Online, Leading reasons not to buy during Hot Fashion in Mexico in 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1310290/main-purchase-barriers-hot-fashion-mexico/ (last visited November 10, 2024)
Leading reasons not to buy during Hot Fashion in Mexico in 2023 [Graph], Asociación Mexicana de Venta Online, July 27, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1310290/main-purchase-barriers-hot-fashion-mexico/
