Average conversion rate of leading online e-tailers in Mexico 2023

Published by
Stephanie Chevalier,
Jun 26, 2024
In Mexico, Shein had the highest brand conversion rate, at 67 percent, according to a 2023 survey of e-shoppers in this category. Liverpool was close on its heels with 66 percent, followed by Mercado Libre at 63 percent.

Average brand conversion rate of most popular online fashion retailers in Mexico in 2023

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Source

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Release date

October 2023

Region

Mexico

Survey time period

July 25 to August 2, 2023

Number of respondents

602 respondents

Age group

18-65 years

Special properties

among users who purchased clothing, shoes or accessories online in the last six months

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Average conversion rate is calculated as an average of the following indicators:
- % visit/brand awareness
- % registration/visit
- % occasional purchase/visit
- % recent/occasional purchase
- % favorite/occasional

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Overview

5

Online shoppers

4

Segments

4

Companies

6

Sites and apps

4

Purchasing behavior

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E-commerce dates

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Topics

Fashion e-commerce in MexicoFashion e-commerce in the United StatesE-commerce in MexicoSustainability in e-commerceFashion in the metaverse
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