During a 2021 survey carried out in Sweden, 39 percent of responding adults (16+) stated they stopped following a brand on social media because they were not interested in it anymore. Additionally, 32 percent said they did so because of low quality content.
Reasons to stop following a brand on social media according to consumers in Sweden as of November 2021
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Lunds universitet. (February 17, 2022). Reasons to stop following a brand on social media according to consumers in Sweden as of November 2021 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1309371/reasons-stop-following-brand-social-media-sweden/
Lunds universitet. "Reasons to stop following a brand on social media according to consumers in Sweden as of November 2021." Chart. February 17, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1309371/reasons-stop-following-brand-social-media-sweden/
Lunds universitet. (2022). Reasons to stop following a brand on social media according to consumers in Sweden as of November 2021. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1309371/reasons-stop-following-brand-social-media-sweden/
Lunds universitet. "Reasons to Stop following a Brand on Social Media According to Consumers in Sweden as of November 2021." Statista, Statista Inc., 17 Feb 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1309371/reasons-stop-following-brand-social-media-sweden/
Lunds universitet, Reasons to stop following a brand on social media according to consumers in Sweden as of November 2021 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1309371/reasons-stop-following-brand-social-media-sweden/ (last visited November 10, 2024)
Reasons to stop following a brand on social media according to consumers in Sweden as of November 2021 [Graph], Lunds universitet, February 17, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1309371/reasons-stop-following-brand-social-media-sweden/
