Label claim effect on hard seltzer demand United States 2021

Published by Jan Conway, May 18, 2022
CBD was the label claim that had the greatest effect on consumer demand for hard seltzer in the United States in 2021. Claims of immunity, low-alcohol, vitamins, and kombucha generated less demand than hard seltzers with no claim at all.

Effect of label claims on hard seltzer demand in the United States in 2021

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Release date

September 2021

Region

United States

Survey time period

July and August 2021

Number of respondents

2,702 respondents

Age group

21 years and older

Method of interview

Online survey

Supplementary notes

*Proprietary metric from the source using a combination of price sensitivity, preferences, and past purchasing behavior.

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Statistics on " Hard seltzer market in the U.S. "

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Overview

5

Brands

8

Consumers

8

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Topics

Hard seltzer in the United StatesBeer industry in the United StatesAlcoholic beverages industry worldwideCraft beer industry in the U.S.Hard soda in the U.S.
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