Almost six in ten women surveyed in select countries worldwide said they mainly bought clothes or shoes online by impulse. Less than 40 percent of male respondents reported impulse online shopping in this category. For men, electronics was the most common impulse purchase via the internet, with roughly half of respondents.
Most common online impulse purchases worldwide as of February 2022, by gender
* The source adds the following information: "Sample sizes were USA (1,001), Canada (1,000), UK (1,000), Spain (1,000), France (1,001), Germany (1,000), The Netherlands (1,000), Italy (1,000), China (1,000), Japan (1,000) and Australia (1,000) – Total 11,002. The margin of error (at the 95% confidence level) is
+/- 3% at the country level, +/-1% at the total level."
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Dynata. (March 11, 2022). Most common online impulse purchases worldwide as of February 2022, by gender [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1308151/online-impulse-purchases-worldwide-gender/
Dynata. "Most common online impulse purchases worldwide as of February 2022, by gender." Chart. March 11, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1308151/online-impulse-purchases-worldwide-gender/
Dynata. (2022). Most common online impulse purchases worldwide as of February 2022, by gender. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1308151/online-impulse-purchases-worldwide-gender/
Dynata. "Most Common Online Impulse Purchases Worldwide as of February 2022, by Gender." Statista, Statista Inc., 11 Mar 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1308151/online-impulse-purchases-worldwide-gender/
Dynata, Most common online impulse purchases worldwide as of February 2022, by gender Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1308151/online-impulse-purchases-worldwide-gender/ (last visited November 10, 2024)
Most common online impulse purchases worldwide as of February 2022, by gender [Graph], Dynata, March 11, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1308151/online-impulse-purchases-worldwide-gender/
