Connected TV (CTV) advertising spending in the United States amounted to 20.3 billion U.S. dollars in 2023, marking a nine percent increase from the previous year. Social media video ad spending added up to 19.5 billion dollars, while online video ad spending totaled 14.2 billion.
Digital video advertising spending in the United States in 2023, by type
(in billion U.S. dollars)
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IAB (U.S.). (April 25, 2024). Digital video advertising spending in the United States in 2023, by type (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1307343/digital-video-ad-spend-type-usa/
IAB (U.S.). "Digital video advertising spending in the United States in 2023, by type (in billion U.S. dollars) ." Chart. April 25, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1307343/digital-video-ad-spend-type-usa/
IAB (U.S.). (2024). Digital video advertising spending in the United States in 2023, by type (in billion U.S. dollars) . Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1307343/digital-video-ad-spend-type-usa/
IAB (U.S.). "Digital Video Advertising Spending in The United States in 2023, by Type (in Billion U.S. Dollars) ." Statista, Statista Inc., 25 Apr 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1307343/digital-video-ad-spend-type-usa/
IAB (U.S.), Digital video advertising spending in the United States in 2023, by type (in billion U.S. dollars) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1307343/digital-video-ad-spend-type-usa/ (last visited November 10, 2024)
Digital video advertising spending in the United States in 2023, by type (in billion U.S. dollars) [Graph], IAB (U.S.), April 25, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1307343/digital-video-ad-spend-type-usa/
