According to a survey conducted among marketers in the United States in March 2022, 52 percent of respondents said they used intent data to deliver targeted ad content, while 47 percent said they used it for email marketing. This was followed by 44 percent of respondents stating they used intent data for marketing personalization.
Leading purposes of using intent data according to marketers in the United States as of March 2022
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MarketingCharts. (April 29, 2022). Leading purposes of using intent data according to marketers in the United States as of March 2022 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1306536/purposes-of-use-intent-data-us/
MarketingCharts. "Leading purposes of using intent data according to marketers in the United States as of March 2022." Chart. April 29, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1306536/purposes-of-use-intent-data-us/
MarketingCharts. (2022). Leading purposes of using intent data according to marketers in the United States as of March 2022. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1306536/purposes-of-use-intent-data-us/
MarketingCharts. "Leading Purposes of Using Intent Data According to Marketers in The United States as of March 2022." Statista, Statista Inc., 29 Apr 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1306536/purposes-of-use-intent-data-us/
MarketingCharts, Leading purposes of using intent data according to marketers in the United States as of March 2022 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1306536/purposes-of-use-intent-data-us/ (last visited November 10, 2024)
Leading purposes of using intent data according to marketers in the United States as of March 2022 [Graph], MarketingCharts, April 29, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1306536/purposes-of-use-intent-data-us/
