Max (HBO Max) brand profile in the United States 2023

How high is the brand awareness of Max (HBO Max) in the United States?
When it comes to video-on-demand users, brand awareness of Max (HBO Max) is at 88% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Max (HBO Max) in the United States?
In total, 33% of U.S. video-on-demand users say they like Max (HBO Max).

What is the usage share of Max (HBO Max) in the United States?
All in all, 30% of video-on-demand users in the United States use Max (HBO Max).

How loyal are the users of Max (HBO Max)?
Around 25% of video-on-demand users in the United States say they are likely to use Max (HBO Max) again.

What's the buzz around Max (HBO Max) in the United States?
In May and June 2023, about 27% of U.S. video-on-demand users had heard about Max (HBO Max) in the media, on social media, or in advertising over the past four weeks.

Find more relevant information on Max (HBO Max) as a VoD brand on our in depth HBO brand profile in the U.S. page, additionally providing you with a brand profile breakdown by generations, as well as a look at the most important life aspects of the brand's customers.