How high is the brand awareness of Twitch in the United States? When it comes to social media users, brand awareness of Twitch is at 65 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Twitch in the United States? In total, 14 percent of U.S. social media users say they like Twitch. However, in actuality, among the 65 percent of U.S. respondents who know Twitch, 22 percent of people like the brand.
What is the usage share of Twitch in the United States? All in all, 10 percent of social media users in the United States use Twitch. That means, of the 65 percent who know the brand, 15 percent use them.
How loyal are the users of Twitch? Around 8 percent of social media users in the United States say they are likely to use Twitch again. Set in relation to the 10 percent usage share of the brand, this means that 80 percent of their users show loyalty to the brand.
What's the buzz around Twitch in the United States? In February 2024, about 11 percent of U.S. social media users had heard about Twitch in the media, on social media, or in advertising over the past four weeks. Of the 65 percent who know the brand, that's 17 percent, meaning at the time of the survey there's little buzz around Twitch in the United States.
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Twitch brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2024
During the survey, the questions were phrased as follows:
Brand Awareness: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Brand popularity: "When it comes to social media, which of the following brands do you like?"
Brand usage: "When it comes to social media, which of the following brands have you used in the past 12 months?"
Brand loyalty: "When it comes to social media, which of the following brands are you likely to use again in the future?"
Brand buzz: "Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising. "
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Statista. (March 18, 2024). Twitch brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2024 [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1305022/twitch-social-media-brand-profile-in-the-united-states
Statista. "Twitch brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2024." Chart. March 18, 2024. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1305022/twitch-social-media-brand-profile-in-the-united-states
Statista. (2024). Twitch brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2024. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1305022/twitch-social-media-brand-profile-in-the-united-states
Statista. "Twitch Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Social Media Users in The United States in 2024." Statista, Statista Inc., 18 Mar 2024, https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1305022/twitch-social-media-brand-profile-in-the-united-states
Statista, Twitch brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2024 Statista, https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1305022/twitch-social-media-brand-profile-in-the-united-states (last visited September 20, 2024)
Twitch brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2024 [Graph], Statista, March 18, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1305022/twitch-social-media-brand-profile-in-the-united-states