How high is the brand awareness of Truth Social in the United States? When it comes to social media users, brand awareness of Truth Social is at 28 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Truth Social in the United States? In total, 5 percent of U.S. social media users say they like Truth Social. However, in actuality, among the 28 percent of U.S. respondents who know Truth Social, 18 percent of people like the brand.
What is the usage share of Truth Social in the United States? All in all, 3 percent of social media users in the United States use Truth Social. That means, of the 28 percent who know the brand, 11 percent use them.
How loyal are the users of Truth Social? Around 2 percent of social media users in the United States say they are likely to use Truth Social again. Set in relation to the 3 percent usage share of the brand, this means that 67 percent of their users show loyalty to the brand.
What's the buzz around Truth Social in the United States? In February 2024, about 5 percent of U.S. social media users had heard about Truth Social in the media, on social media, or in advertising over the past four weeks. Of the 28 percent who know the brand, that's 18 percent, meaning at the time of the survey there's little buzz around Truth Social in the United States.
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Truth Social brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2024
During the survey, the questions were phrased as follows:
Brand Awareness: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Brand popularity: "When it comes to social media, which of the following brands do you like?"
Brand usage: "When it comes to social media, which of the following brands have you used in the past 12 months?"
Brand loyalty: "When it comes to social media, which of the following brands are you likely to use again in the future?"
Brand buzz: "Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising. "
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Statista. (March 18, 2024). Truth Social brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2024 [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1305020/truth-social-social-media-brand-profile-in-the-united-states
Statista. "Truth Social brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2024." Chart. March 18, 2024. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1305020/truth-social-social-media-brand-profile-in-the-united-states
Statista. (2024). Truth Social brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2024. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1305020/truth-social-social-media-brand-profile-in-the-united-states
Statista. "Truth Social Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Social Media Users in The United States in 2024." Statista, Statista Inc., 18 Mar 2024, https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1305020/truth-social-social-media-brand-profile-in-the-united-states
Statista, Truth Social brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2024 Statista, https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1305020/truth-social-social-media-brand-profile-in-the-united-states (last visited September 20, 2024)
Truth Social brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2024 [Graph], Statista, March 18, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1305020/truth-social-social-media-brand-profile-in-the-united-states