How high is the brand awareness of Costco in the United States? When it comes to online grocery delivery users, brand awareness of Costco is at 80 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Costco in the United States? In total, 26 percent of U.S. online grocery delivery users say they like Costco. However, in actuality, among the 80 percent of U.S. respondents who know Costco, 33 percent of people like the brand.
What is the usage share of Costco in the United States? All in all, 22 percent of online grocery delivery users in the United States use Costco. That means, of the 80 percent who know the brand, 28 percent use them.
How loyal are the customers of Costco? Around 17 percent of online grocery delivery users in the United States say they are likely to use Costco again. Set in relation to the 22 percent usage share of the brand, this means that 77 percent of their customers show loyalty to the brand.
What's the buzz around Costco in the United States? In November 2023, about 22 percent of U.S. online grocery delivery users had heard about Costco in the media, on social media, or in advertising over the past four weeks. Of the 80 percent who know the brand, that's 28 percent, meaning at the time of the survey there's some buzz around Costco in the United States.
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Costco brand awareness, usage, popularity, loyalty, and buzz among online grocery delivery users in the United States in 2023
During the survey, the questions were phrased as follows:
Brand Awareness: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Brand popularity: "When it comes to online grocery delivery, which of the following brands do you like?"
Brand usage: "When it comes to online grocery delivery, which of the following brands have you used in the past 12 months?"
Brand loyalty: "When it comes to online grocery delivery, which of the following brands are you likely to use again in the future?"
Brand buzz: "Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising. "
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Statista. (November 14, 2023). Costco brand awareness, usage, popularity, loyalty, and buzz among online grocery delivery users in the United States in 2023 [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1304994/costco-online-grocery-delivery-brand-profile-in-the-united-states
Statista. "Costco brand awareness, usage, popularity, loyalty, and buzz among online grocery delivery users in the United States in 2023." Chart. November 14, 2023. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1304994/costco-online-grocery-delivery-brand-profile-in-the-united-states
Statista. (2023). Costco brand awareness, usage, popularity, loyalty, and buzz among online grocery delivery users in the United States in 2023. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1304994/costco-online-grocery-delivery-brand-profile-in-the-united-states
Statista. "Costco Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Online Grocery Delivery Users in The United States in 2023." Statista, Statista Inc., 14 Nov 2023, https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1304994/costco-online-grocery-delivery-brand-profile-in-the-united-states
Statista, Costco brand awareness, usage, popularity, loyalty, and buzz among online grocery delivery users in the United States in 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1304994/costco-online-grocery-delivery-brand-profile-in-the-united-states (last visited September 20, 2024)
Costco brand awareness, usage, popularity, loyalty, and buzz among online grocery delivery users in the United States in 2023 [Graph], Statista, November 14, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1304994/costco-online-grocery-delivery-brand-profile-in-the-united-states