Tofurky brand profile in the United States 2023
How high is the brand awareness of Tofurky in the United States?
When it comes to meat substitutes users, brand awareness of Tofurky is at 49 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Tofurky in the United States?
In total, 8 percent of U.S. meat substitutes users say they like Tofurky. However, in actuality, among the 49 percent of U.S. respondents who know Tofurky, 16 percent of people like the brand.
What is the usage share of Tofurky in the United States?
All in all, 10 percent of meat substitutes users in the United States use Tofurky. That means, of the 49 percent who know the brand, 20 percent use them.
How loyal are the customers of Tofurky?
Around 8 percent of meat substitutes users in the United States say they are likely to use Tofurky again. Set in relation to the 10 percent usage share of the brand, this means that 80 percent of their customers show loyalty to the brand.
What's the buzz around Tofurky in the United States?
In July 2023, about 4 percent of U.S. meat substitutes users had heard about Tofurky in the media, on social media, or in advertising over the past four weeks. Of the 49 percent who know the brand, that's 8 percent, meaning at the time of the survey there's little buzz around Tofurky in the United States.
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