During an April 2024 survey carried out among retail and ecommerce advertising decision-makers from the United Kingdom (UK), 51 percent of respondents stated they expected direct TV/OTT to increase because of changes to the use of third-party cookies on web browsers; 36 percent said they were looking into increasing spending on display YouTube advertising.
Expected change in advertising budgets due to third-party cookie deprecation according to advertising decision-makers in the United Kingdom (UK) as of April 2023, by medium
among advertising decision-makers from retail and ecommerce
Method of interview
Online survey
Supplementary notes
The survey was carried out among CMOs, marketing directors/VPs, ecommerce directors/VPs, heads of data, heads of analytics, and performance marketing directors.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (August 17, 2023). Expected change in advertising budgets due to third-party cookie deprecation according to advertising decision-makers in the United Kingdom (UK) as of April 2023, by medium [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1304837/change-ad-budgets-medium/
Statista. "Expected change in advertising budgets due to third-party cookie deprecation according to advertising decision-makers in the United Kingdom (UK) as of April 2023, by medium." Chart. August 17, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1304837/change-ad-budgets-medium/
Statista. (2023). Expected change in advertising budgets due to third-party cookie deprecation according to advertising decision-makers in the United Kingdom (UK) as of April 2023, by medium. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1304837/change-ad-budgets-medium/
Statista. "Expected Change in Advertising Budgets Due to Third-party Cookie Deprecation According to Advertising Decision-makers in The United Kingdom (Uk) as of April 2023, by Medium." Statista, Statista Inc., 17 Aug 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1304837/change-ad-budgets-medium/
Statista, Expected change in advertising budgets due to third-party cookie deprecation according to advertising decision-makers in the United Kingdom (UK) as of April 2023, by medium Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1304837/change-ad-budgets-medium/ (last visited November 10, 2024)
Expected change in advertising budgets due to third-party cookie deprecation according to advertising decision-makers in the United Kingdom (UK) as of April 2023, by medium [Graph], Statista, August 17, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1304837/change-ad-budgets-medium/
