Instagram ad reach in Algeria 2023, by demographic group
In 2023, the advertising reach of Instagram in Algeria was 24.8 percent of the total population. The penetration rate was higher when considering the population aged 18 years and older, at 36.1 percent. Moreover, Instagram ads could reach 34 percent of the total internet users in the country. In absolute terms, the total potential reach of ads on Instagram in Algeria amounted to 11.4 million people.