Pinterest brand profile in the UK 2023

How high is the brand awareness of Pinterest in the UK?
When it comes to social media users, brand awareness of Pinterest is at 81 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Pinterest in the UK?
In total, 24 percent of UK social media users say they like Pinterest. However, in actuality, among the 81 percent of UK respondents who know Pinterest, 30 percent of people like the brand.

What is the usage share of Pinterest in the UK?
All in all, 23 percent of social media users in the UK use Pinterest. That means, of the 81 percent who know the brand, 28 percent use them.

How loyal are the users of Pinterest?
Around 19 percent of social media users in the UK say they are likely to use Pinterest again. Set in relation to the 23 percent usage share of the brand, this means that 83 percent of their users show loyalty to the brand.

What's the buzz around Pinterest in the UK?
In June 2023, about 12 percent of UK social media users had heard about Pinterest in the media, on social media, or in advertising over the past four weeks. Of the 81 percent who know the brand, that's 15 percent, meaning at the time of the survey there's little buzz around Pinterest in the UK.

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