HelloFresh brand profile in the UK 2023

How high is the brand awareness of HelloFresh in the UK?
When it comes to online grocery delivery users, brand awareness of HelloFresh is at 81 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is HelloFresh in the UK?
In total, 18 percent of UK online grocery delivery users say they like HelloFresh. However, in actuality, among the 81 percent of UK respondents who know HelloFresh, 22 percent of people like the brand.

What is the usage share of HelloFresh in the UK?
All in all, 13 percent of online grocery delivery users in the UK use HelloFresh. That means, of the 81 percent who know the brand, 16 percent use them.

How loyal are the customers of HelloFresh?
Around 9 percent of online grocery delivery users in the UK say they are likely to use HelloFresh again. Set in relation to the 13 percent usage share of the brand, this means that 69 percent of their customers show loyalty to the brand.

What's the buzz around HelloFresh in the UK?
In November 2023, about 26 percent of UK online grocery delivery users had heard about HelloFresh in the media, on social media, or in advertising over the past four weeks. Of the 81 percent who know the brand, that's 32 percent, meaning at the time of the survey there's some buzz around HelloFresh in the UK.

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