How high is the brand awareness of Quorn in the UK? When it comes to meat substitutes users, brand awareness of Quorn is at 85% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Quorn in the UK? In total, 58% of UK meat substitutes users say they like Quorn.
What is the usage share of Quorn in the UK? All in all, 55% of meat substitutes users in the UK use Quorn.
How loyal are the customers of Quorn? Around 49% of meat substitutes users in the UK say they are likely to use Quorn again.
What's the buzz around Quorn in the UK? In July 2024, about 29% of UK meat substitutes users had heard about Quorn in the media, on social media, or in advertising over the past four weeks.
Quorn brand awareness, usage, popularity, loyalty, and buzz among meat substitutes users in the United Kingdom as of July 2024
During the survey, the questions were phrased as follows:
Brand Awareness: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Brand popularity: "When it comes to meat substitutes, which of the following brands do you like?"
Brand usage: "When it comes to meat substitutes, which of the following brands have you used in the past 12 months?"
Brand loyalty: "When it comes to meat substitutes, which of the following brands are you likely to use again in the future?"
Brand buzz: "Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising. "
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Statista. (August 26, 2024). Quorn brand awareness, usage, popularity, loyalty, and buzz among meat substitutes users in the United Kingdom as of July 2024 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1304335/quorn-meat-substitutes-brand-profile-in-the-united-kingdom
Statista. "Quorn brand awareness, usage, popularity, loyalty, and buzz among meat substitutes users in the United Kingdom as of July 2024." Chart. August 26, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1304335/quorn-meat-substitutes-brand-profile-in-the-united-kingdom
Statista. (2024). Quorn brand awareness, usage, popularity, loyalty, and buzz among meat substitutes users in the United Kingdom as of July 2024. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1304335/quorn-meat-substitutes-brand-profile-in-the-united-kingdom
Statista. "Quorn Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Meat Substitutes Users in The United Kingdom as of July 2024." Statista, Statista Inc., 26 Aug 2024, https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1304335/quorn-meat-substitutes-brand-profile-in-the-united-kingdom
Statista, Quorn brand awareness, usage, popularity, loyalty, and buzz among meat substitutes users in the United Kingdom as of July 2024 Statista, https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1304335/quorn-meat-substitutes-brand-profile-in-the-united-kingdom (last visited November 10, 2024)
Quorn brand awareness, usage, popularity, loyalty, and buzz among meat substitutes users in the United Kingdom as of July 2024 [Graph], Statista, August 26, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1304335/quorn-meat-substitutes-brand-profile-in-the-united-kingdom
