In 2022, ads on social media platforms and messengers in Ukraine occupied approximately 41 percent of the country's total digital advertising spending. The share marked a decrease from the previous year, when it neared 48 percent. Compared to 2017, the 2022 figure increased by more than 14 percent.
Share of social media in digital advertising spending in Ukraine from 2017 to 2022
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Ukrainian Internet Association. (March 13, 2023). Share of social media in digital advertising spending in Ukraine from 2017 to 2022 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1303971/social-media-share-in-digital-advertising-ukraine/
Ukrainian Internet Association. "Share of social media in digital advertising spending in Ukraine from 2017 to 2022." Chart. March 13, 2023. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1303971/social-media-share-in-digital-advertising-ukraine/
Ukrainian Internet Association. (2023). Share of social media in digital advertising spending in Ukraine from 2017 to 2022. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1303971/social-media-share-in-digital-advertising-ukraine/
Ukrainian Internet Association. "Share of Social Media in Digital Advertising Spending in Ukraine from 2017 to 2022." Statista, Statista Inc., 13 Mar 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1303971/social-media-share-in-digital-advertising-ukraine/
Ukrainian Internet Association, Share of social media in digital advertising spending in Ukraine from 2017 to 2022 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1303971/social-media-share-in-digital-advertising-ukraine/ (last visited November 13, 2024)
Share of social media in digital advertising spending in Ukraine from 2017 to 2022 [Graph], Ukrainian Internet Association, March 13, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1303971/social-media-share-in-digital-advertising-ukraine/
