Spotify podcast ad revenue change in the U.S. 2020-2024

Published by
Michele Majidi,
Mar 14, 2024
In 2021, Spotify's podcast advertising revenue in the United States increased by 108.5 percent, from 52.2 to 108.9 million U.S. dollars. This followed a 120 percent increase in 2020, from 23.7 to 52.2 million dollars. Growth was projected to slide into double-digit territory in 2022, with an expected increase of 76.2 percent.

Growth of Spotify podcast ad revenue in the United States from 2020 to 2024

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Release date

April 2022

Region

United States

Survey time period

2020 and 2021

Supplementary notes

* Forecast.
Refers to audio advertising within a podcast. Includes all types of advertising on podcasts.

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Statistics on " Audio advertising in the United States "

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Other statistics that may interest you Audio advertising in the United States

Overview

6

Leading players

4

Radio advertising

5

Digital audio advertising

4

Podcast advertising

7

Consumer perception

6

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Topics

Podcast advertising in the U.S. SpotifyPandoraPodcasting worldwideDigital advertising worldwide
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