In a 2022 survey, nearly 58 percent of internet users in Colombia cited free delivery as the leading motivator to shop online. In addition, about 42 percent mentioned the importance of next-day delivery and fast and easy online checkout. Social media has rapidly gained prominence in e-commerce, with more than a quarter of Colombian respondents citing "Likes" and good comments on social media as relevant purchase motivators.
Main factors encouraging online purchase among internet users in Colombia in 2022
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DataReportal, & We Are Social, & Meltwater. (February 12, 2023). Main factors encouraging online purchase among internet users in Colombia in 2022 [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1302811/online-purchase-drivers-colombia/
DataReportal, und We Are Social, und Meltwater. "Main factors encouraging online purchase among internet users in Colombia in 2022." Chart. February 12, 2023. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1302811/online-purchase-drivers-colombia/
DataReportal, We Are Social, Meltwater. (2023). Main factors encouraging online purchase among internet users in Colombia in 2022. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1302811/online-purchase-drivers-colombia/
DataReportal, and We Are Social, and Meltwater. "Main Factors Encouraging Online Purchase among Internet Users in Colombia in 2022." Statista, Statista Inc., 12 Feb 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1302811/online-purchase-drivers-colombia/
DataReportal & We Are Social & Meltwater, Main factors encouraging online purchase among internet users in Colombia in 2022 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1302811/online-purchase-drivers-colombia/ (last visited September 20, 2024)
Main factors encouraging online purchase among internet users in Colombia in 2022 [Graph], DataReportal, & We Are Social, & Meltwater, February 12, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1302811/online-purchase-drivers-colombia/