During a 2021 survey conducted among adults in France, gauging their perception of advertising, it was found that 48 percent of respondents thought TV ads were somewhat or very trustworthy, and 49 percent said the same about magazine and newspaper advertising.
Trust in advertising according to consumers in France as of January 2021, by medium
*The total survey sample was 18,929 across 17 markets; the source did not provide information about the French sample number. Respondents who answered "very" or "somewhat" trustworthy.
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Comarketing-News. (March 12, 2021). Trust in advertising according to consumers in France as of January 2021, by medium [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1302192/trust-advertising-france-medium/
Comarketing-News. "Trust in advertising according to consumers in France as of January 2021, by medium." Chart. March 12, 2021. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1302192/trust-advertising-france-medium/
Comarketing-News. (2021). Trust in advertising according to consumers in France as of January 2021, by medium. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1302192/trust-advertising-france-medium/
Comarketing-News. "Trust in Advertising According to Consumers in France as of January 2021, by Medium." Statista, Statista Inc., 12 Mar 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1302192/trust-advertising-france-medium/
Comarketing-News, Trust in advertising according to consumers in France as of January 2021, by medium Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1302192/trust-advertising-france-medium/ (last visited November 13, 2024)
Trust in advertising according to consumers in France as of January 2021, by medium [Graph], Comarketing-News, March 12, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1302192/trust-advertising-france-medium/
