YouTube was the app American consumers spent the most time with on connected TV in the second half of 2022, with a share of 16 percent of the total connected TV viewing time. That means that the ad-supported streaming service surpassed hybrid video-on-demand platform Netflix, which decreased its CTV viewing time share to 15.3 percent. The only traditional pay TV service in the top 10 ranking was Spectrum TV, with a share of 6.4 percent of the time spent.
Distribution of time spent viewing connected TV in the United States in 1st half of 2022, by service
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TVision Insights. (February 28, 2023). Distribution of time spent viewing connected TV in the United States in 1st half of 2022, by service [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1300892/time-spent-share-ctv-service-us/
TVision Insights. "Distribution of time spent viewing connected TV in the United States in 1st half of 2022, by service." Chart. February 28, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1300892/time-spent-share-ctv-service-us/
TVision Insights. (2023). Distribution of time spent viewing connected TV in the United States in 1st half of 2022, by service. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1300892/time-spent-share-ctv-service-us/
TVision Insights. "Distribution of Time Spent Viewing Connected Tv in The United States in 1st Half of 2022, by Service." Statista, Statista Inc., 28 Feb 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1300892/time-spent-share-ctv-service-us/
TVision Insights, Distribution of time spent viewing connected TV in the United States in 1st half of 2022, by service Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1300892/time-spent-share-ctv-service-us/ (last visited November 10, 2024)
Distribution of time spent viewing connected TV in the United States in 1st half of 2022, by service [Graph], TVision Insights, February 28, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1300892/time-spent-share-ctv-service-us/
