Beyond Meat brand profile UK 2023

How high is the brand awareness of Beyond Meat in the UK?
When it comes to meat substitutes users, brand awareness of Beyond Meat is at 54 % in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Beyond Meat in the UK?
In total, 27 % of UK meat substitutes users say they like Beyond Meat.

What is the usage share of Beyond Meat in the UK?
All in all, 24 % of meat substitutes users in the UK use Beyond Meat.

How loyal are the customers of Beyond Meat?
Around 19 % of meat substitutes users in the UK say they are likely to use Beyond Meat again.

What's the buzz around Beyond Meat in the UK?
In August 2023, about 16 % of UK meat substitutes users had heard about Beyond Meat in the media, on social media, or in advertising over the past four weeks.

Beyond Meat brand awareness, usage, popularity, loyalty, and buzz among meat substitutes users in the United Kingdom as of July 2023

Characteristic	Share of respondents
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Number of respondents

779 respondents

Age group

18 to 64 years

Special properties

respondents who use meat substitutes

Method of interview

Online survey

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Brand popularity: "When it comes to meat substitutes, which of the following brands do you like?"
Brand usage: "When it comes to meat substitutes, which of the following brands have you used in the past 12 months?"
Brand loyalty: "When it comes to meat substitutes, which of the following brands are you likely to use again in the future?"
Brand buzz: "Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising. "

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