Indicators for measuring effectiveness of SMS marketing in Poland 2021

Published by Małgorzata Puzio, May 2, 2024
In 2021, a vast majority of Polish companies did not measure the effectiveness of their SMS campaigns. At the same time, roughly two in 10 of the surveyed businesses did so by observing the overall increase in sales.

What indicators do you use to measure the effectiveness of short message service (SMS) campaigns?

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Sources

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Release date

March 2022

Region

Poland

Survey time period

September 19-29, 2021

Number of respondents

150 respondents

Special properties

Companies actively using mass texting tools (SMS)

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

This question was phrased by the source as follows: "Za pomocą jakich wskaźników mierzysz skuteczność kampanii SMS?"

Date of release is date of access.

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