In the United States, 74 percent of Generation Z respondents to a 2021 survey were found to be driven by influencers when buying beauty products. This was true for around 66 percent of millennials and only 34 percent of baby boomers polled for the survey.
Impact of influencers on beauty shoppers in the United States in 2021, by generation
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PowerReviews. (February 9, 2021). Impact of influencers on beauty shoppers in the United States in 2021, by generation [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1292842/impact-of-influencers-on-beauty-shoppers-in-the-united-states/
PowerReviews. "Impact of influencers on beauty shoppers in the United States in 2021, by generation." Chart. February 9, 2021. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1292842/impact-of-influencers-on-beauty-shoppers-in-the-united-states/
PowerReviews. (2021). Impact of influencers on beauty shoppers in the United States in 2021, by generation. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1292842/impact-of-influencers-on-beauty-shoppers-in-the-united-states/
PowerReviews. "Impact of Influencers on Beauty Shoppers in The United States in 2021, by Generation." Statista, Statista Inc., 9 Feb 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1292842/impact-of-influencers-on-beauty-shoppers-in-the-united-states/
PowerReviews, Impact of influencers on beauty shoppers in the United States in 2021, by generation Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1292842/impact-of-influencers-on-beauty-shoppers-in-the-united-states/ (last visited November 13, 2024)
Impact of influencers on beauty shoppers in the United States in 2021, by generation [Graph], PowerReviews, February 9, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1292842/impact-of-influencers-on-beauty-shoppers-in-the-united-states/
