As of January 2022, 72 percent of Twitter users in Brazil who watched Big Brother Brasil (BBB) talked about politics on the platform. Among users who did not watch BBB, the share stood at 86 percent. Both among BBB viewers and users who did not follow the reality TV show, the share of people who reported reading books stood below 30 percent.
Percentage of Big Brother Brasil viewers who engaged in selected online habits in Brazil as of January 2022
Characteristic
Watched Big Borther
Didn't watch Big Borther
Mentioned the word 'God'
86%
79%
Talked about politics, mentioned politicians, showed their position on Twitter
72%
86%
Talked about health
70%
87%
Reported watching videos online
67%
77%
Mentioned president Bolsonaro
62%
84%
Discussed the economy and would like to have more money
57%
79%
Discussed the importance of vaccination
57%
70%
Listened to music, especially sertanejo, pop, and Brazilian funk
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Buzzmonitor. (January 20, 2022). Percentage of Big Brother Brasil viewers who engaged in selected online habits in Brazil as of January 2022 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1291979/big-brother-viewers-habits-brazil/
Buzzmonitor. "Percentage of Big Brother Brasil viewers who engaged in selected online habits in Brazil as of January 2022." Chart. January 20, 2022. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1291979/big-brother-viewers-habits-brazil/
Buzzmonitor. (2022). Percentage of Big Brother Brasil viewers who engaged in selected online habits in Brazil as of January 2022. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1291979/big-brother-viewers-habits-brazil/
Buzzmonitor. "Percentage of Big Brother Brasil Viewers Who Engaged in Selected Online Habits in Brazil as of January 2022." Statista, Statista Inc., 20 Jan 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1291979/big-brother-viewers-habits-brazil/
Buzzmonitor, Percentage of Big Brother Brasil viewers who engaged in selected online habits in Brazil as of January 2022 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1291979/big-brother-viewers-habits-brazil/ (last visited November 13, 2024)
Percentage of Big Brother Brasil viewers who engaged in selected online habits in Brazil as of January 2022 [Graph], Buzzmonitor, January 20, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1291979/big-brother-viewers-habits-brazil/
