In 2023, digital retail media advertising spending in the United States was estimated at 46.4 billion U.S. dollars. The source projected that the value would increase to more than 109 billion in 2027. To compare, Amazon generated roughly 38 billion dollars with ad sales worldwide in 2022.
Digital retail media advertising spending in the United States from 2023 to 2027
(in billion U.S. dollars)
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eMarketer. (January 31, 2024). Digital retail media advertising spending in the United States from 2023 to 2027 (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1291817/digital-retail-media-ad-spend-usa/
eMarketer. "Digital retail media advertising spending in the United States from 2023 to 2027 (in billion U.S. dollars)." Chart. January 31, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1291817/digital-retail-media-ad-spend-usa/
eMarketer. (2024). Digital retail media advertising spending in the United States from 2023 to 2027 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1291817/digital-retail-media-ad-spend-usa/
eMarketer. "Digital Retail Media Advertising Spending in The United States from 2023 to 2027 (in Billion U.S. Dollars)." Statista, Statista Inc., 31 Jan 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1291817/digital-retail-media-ad-spend-usa/
eMarketer, Digital retail media advertising spending in the United States from 2023 to 2027 (in billion U.S. dollars) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1291817/digital-retail-media-ad-spend-usa/ (last visited November 10, 2024)
Digital retail media advertising spending in the United States from 2023 to 2027 (in billion U.S. dollars) [Graph], eMarketer, January 31, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1291817/digital-retail-media-ad-spend-usa/
