In January 2022, adults in great Britain were asked if they were likely to pay attention to advertising in video and audio streaming services. Some eight percent of respondents said they were fairly likely to pay attention to streaming service ads, however, the opposite was true for 27 percent of survey participants.
Share of adults likely to pay attention to streaming service advertising in Great Britain as of January 2022
Characteristic
Share of respondents
Very likely
1%
Fairly likely
8%
Not very likely
27%
Not likely at all
43%
Not applicable - I don't consume this form of media
*The source gives the sample number between 1,890 and 2,020. Question: "Please say how likely you are to actively pay attention to an advert in any of these contexts (instead of changing the channel, skipping, leaving the room etc.) On a streaming service (e.g. ads between songs on Spotify, or before videos on YouTube)" The source did not provide the date of publication, the date used is the date when data was accessed.
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YouGov. (February 15, 2022). Share of adults likely to pay attention to streaming service advertising in Great Britain as of January 2022 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1290864/pay-attention-streaming-ads-gb/
YouGov. "Share of adults likely to pay attention to streaming service advertising in Great Britain as of January 2022." Chart. February 15, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1290864/pay-attention-streaming-ads-gb/
YouGov. (2022). Share of adults likely to pay attention to streaming service advertising in Great Britain as of January 2022. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1290864/pay-attention-streaming-ads-gb/
YouGov. "Share of Adults Likely to Pay Attention to Streaming Service Advertising in Great Britain as of January 2022." Statista, Statista Inc., 15 Feb 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1290864/pay-attention-streaming-ads-gb/
YouGov, Share of adults likely to pay attention to streaming service advertising in Great Britain as of January 2022 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1290864/pay-attention-streaming-ads-gb/ (last visited November 10, 2024)
Share of adults likely to pay attention to streaming service advertising in Great Britain as of January 2022 [Graph], YouGov, February 15, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1290864/pay-attention-streaming-ads-gb/
