According to an October 2021 survey among advertisers in the United States, 50 percent of respondents said they considered video to be the most valuable media type in accomplishing their advertising goals and key performance indicators (KPIs). Search followed with 16 percent of respondents mentioning it, while 13 percent cited social media.
Leading media types for advertisers to achieve their goals and KPIs in the United States as of October 2021, by type
* Video includes TV (linear, addressable, CTV, OTT, etc.), digital video, out-of-home media, as well cinema. Among respondents, 63 percent agency and 37 percent marketer.
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Advertiser Perceptions. (January 19, 2022). Leading media types for advertisers to achieve their goals and KPIs in the United States as of October 2021, by type [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1290686/media-types-advertiser-goals-us/
Advertiser Perceptions. "Leading media types for advertisers to achieve their goals and KPIs in the United States as of October 2021, by type." Chart. January 19, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1290686/media-types-advertiser-goals-us/
Advertiser Perceptions. (2022). Leading media types for advertisers to achieve their goals and KPIs in the United States as of October 2021, by type. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1290686/media-types-advertiser-goals-us/
Advertiser Perceptions. "Leading Media Types for Advertisers to Achieve Their Goals and Kpis in The United States as of October 2021, by Type." Statista, Statista Inc., 19 Jan 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1290686/media-types-advertiser-goals-us/
Advertiser Perceptions, Leading media types for advertisers to achieve their goals and KPIs in the United States as of October 2021, by type Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1290686/media-types-advertiser-goals-us/ (last visited November 10, 2024)
Leading media types for advertisers to achieve their goals and KPIs in the United States as of October 2021, by type [Graph], Advertiser Perceptions, January 19, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1290686/media-types-advertiser-goals-us/
