During a December 2020 survey carried out among consumers from six European countries, 75 percent of respondents stated they (always, often, or sometimes) found advertising useful in finding new products, researching a purchase, or assisting with the shopping process. Only seven percent said that they never found ads useful.
Perceived usefulness of advertising according to consumers in Europe as of December 2020
Original question: "How often do you find advertising useful in finding new products, researching a purchase or assisting with the shopping process?"
The survey was conducted in the following six European countries:
France: n=410,
Germany: n=410,
Poland: n=407,
Spain: n=403,
Sweden: n=410,
United Kingdom: n=402.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Europe. (April 22, 2021). Perceived usefulness of advertising according to consumers in Europe as of December 2020 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1290540/usefulness-advertising-europe/
IAB Europe. "Perceived usefulness of advertising according to consumers in Europe as of December 2020." Chart. April 22, 2021. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1290540/usefulness-advertising-europe/
IAB Europe. (2021). Perceived usefulness of advertising according to consumers in Europe as of December 2020. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1290540/usefulness-advertising-europe/
IAB Europe. "Perceived Usefulness of Advertising According to Consumers in Europe as of December 2020." Statista, Statista Inc., 22 Apr 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1290540/usefulness-advertising-europe/
IAB Europe, Perceived usefulness of advertising according to consumers in Europe as of December 2020 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1290540/usefulness-advertising-europe/ (last visited November 13, 2024)
Perceived usefulness of advertising according to consumers in Europe as of December 2020 [Graph], IAB Europe, April 22, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1290540/usefulness-advertising-europe/
