Share of private labels in the FMCG market in Poland 2019-2025

Published by
Adriana Sas,
Nov 1, 2024

In 2019, the share of private labels in the entire Polish FMCG market amounted to over 18 percent. In 2023, store brands accounted for 22.1 percent of the market, while by 2025 they were expected to reach close to 25 percent.

Share of private labels in the FMCG market in Poland between 2019 and 2025

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Release date

October 2023

Region

Poland

Survey time period

2019 to 2023

Supplementary notes

*Forecast

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Overview

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Italy

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Private label in EuropePrivate label market in the U.S.Private label food market in the U.S.Private label market in CanadaPrivate labels in India
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