In 2024, when asked how their companies viewed marketing, 32 percent of responding marketers from the United Kingdom said that marketing was completely understood in their companies and was seen as an investment. On the other hand, 15 percent said that marketing was not understood by the rest of the business.
Understanding of marketing in companies according to marketers in the United Kingdom (UK) as of April 2024
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Marketing Week. (April 10, 2024). Understanding of marketing in companies according to marketers in the United Kingdom (UK) as of April 2024 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1287369/role-of-marketing-perception-uk/
Marketing Week. "Understanding of marketing in companies according to marketers in the United Kingdom (UK) as of April 2024." Chart. April 10, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1287369/role-of-marketing-perception-uk/
Marketing Week. (2024). Understanding of marketing in companies according to marketers in the United Kingdom (UK) as of April 2024. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1287369/role-of-marketing-perception-uk/
Marketing Week. "Understanding of Marketing in Companies According to Marketers in The United Kingdom (Uk) as of April 2024." Statista, Statista Inc., 10 Apr 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1287369/role-of-marketing-perception-uk/
Marketing Week, Understanding of marketing in companies according to marketers in the United Kingdom (UK) as of April 2024 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1287369/role-of-marketing-perception-uk/ (last visited November 10, 2024)
Understanding of marketing in companies according to marketers in the United Kingdom (UK) as of April 2024 [Graph], Marketing Week, April 10, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1287369/role-of-marketing-perception-uk/
