Reasons for doing holiday shopping Thailand 2023

Published by Kankanit Ciba, Dec 5, 2023
According to a survey conducted by Rakuten Insight in November 2023 in Thailand, approximately 57 percent of respondents stated that their reason for holiday shopping was that there are lots of sales taking place during that time. In comparison, nearly 37 percent of them shopped during the same time because they wanted to buy products released especially for the holiday season.

Main reasons to do holiday shopping in Thailand as of November 2023

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Release date

December 2023

Region

Thailand

Survey time period

November 9 to 30, 2023

Number of respondents

15,395 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "What are the main reasons for you to shop during the holiday shopping period? (choose up to three answers)"

Figures have been rounded.

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Shopping channel preference

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Spending behavior

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Shopping behavior

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