In 2021, more than one half of advertising agencies in Ukraine used first-party data to achieve their performance goals. Furthermore, over 70 percent of demand-side platforms (DSP) reported using the data collected directly from their audience for both performance purposes as well as extensive advertising campaigns.
For which purposes do you use first-party data in your advertising campaigns?
Characteristic
To achieve performance goals
To achieve performance goals / for extensive ad campaigns
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IAB Ukraine. (December 15, 2021). For which purposes do you use first-party data in your advertising campaigns? [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1283609/first-party-data-use-purposes-in-advertising-companies-ukraine/
IAB Ukraine. "For which purposes do you use first-party data in your advertising campaigns?." Chart. December 15, 2021. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1283609/first-party-data-use-purposes-in-advertising-companies-ukraine/
IAB Ukraine. (2021). For which purposes do you use first-party data in your advertising campaigns?. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1283609/first-party-data-use-purposes-in-advertising-companies-ukraine/
IAB Ukraine. "For Which Purposes Do You Use First-party Data in Your Advertising Campaigns?." Statista, Statista Inc., 15 Dec 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1283609/first-party-data-use-purposes-in-advertising-companies-ukraine/
IAB Ukraine, For which purposes do you use first-party data in your advertising campaigns? Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1283609/first-party-data-use-purposes-in-advertising-companies-ukraine/ (last visited November 13, 2024)
For which purposes do you use first-party data in your advertising campaigns? [Graph], IAB Ukraine, December 15, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1283609/first-party-data-use-purposes-in-advertising-companies-ukraine/
