Czechia: people shopping online 2023

Online shopping is an increasingly popular and frequent way of buying goods of all kinds in Czechia. Since 2020, more than half of Czechs have bought products online. In 2023, 72.5 percent of internet users made online purchases in Czechia. Moreover, online shopping is gaining popularity regardless of the age and gender of consumers. Women shop online slightly more than men as of 2023. And overall, the most frequent online shoppers are Czechs aged 25-34.

What do Czechs buy?

Czechs shop online for a wide range of products. Clothes and shoes, movies, or music are among the most purchased types of goods. However, many Czechs also buy everyday and household goods online. The popularity of online shopping is also evidenced by Czechia being above the European average of shoppers ordering or purchasing goods or services online in Central and Eastern Europe.

How do Czechs shop online?

Czechs prefer products from domestic sellers to foreign ones, and if they buy products from foreign sellers, it is from European rather than non-European ones. When it comes to paying for goods ordered online and the method of delivery, card payment, and delivery through a private company called Zásilkovna dominate.

Share of people shopping online in Czechia from 2015 to 2023

Characteristic	Internet users	Total adults
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Release date

November 2023

More information

Region

Czechia

Survey time period

2015 to 2023

Age group

16 years and older

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

Survey for the year 2023 was carried out on 5,959 individual persons aged 16+ and 3,965 reached households, the data was subsequently converted through post-stratification with respect to the whole population aged 16 or older which amounted to 8,8 million people and 4,5 million households. CAPI and CATI survey types were used.

An online shopper is defined as anyone who stated they have made an online purchase in the last 3 months

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