App downloads of main food subscription box providers in the U.S. 2022-2024

HelloFresh is the dominant player in the meal kit delivery market in the United States. In terms of app downloads, the German food subscription box provider has been on top of the App Store and Play Store leaderboards for several years now. In May 2024, the HelloFresh app was downloaded over 130,000 times. Its closest competitors, Home Chef and Green Chef, only managed roughly 43,000 downloads each in that same month.

Meal kits industry globally

HelloFresh achieved global success during the pandemic and beyond, with the Berlin-based company's revenues reaching nearly eight billion euros by 2023. The meal kit industry is forecast to witness continuous growth globally, with estimated revenues of nearly twenty billion U.S. dollars by 2028. In the United States alone, this figure could exceed seven billion U.S. dollars by 2028.

Online grocery is here to stay 

Rising consumer demand for convenient, healthy, and time-saving meal solutions continues to fuel expansion. Rather than being a pandemic phenomenon, online grocery delivery continues to experience growth in revenue and user base across the globe.