Insurance companies are some of the most active players in the sports sponsorship market. In 2022, a total of 462 partnerships with insurance companies accounted for a sponsorship spend of 1.12 billion U.S. dollars within the professional sports industry. Soccer was the most attractive sport to these companies, accounting for just over 361 million U.S. dollars of the total spend in 2022.
Annual spend on sports sponsorship deals by insurance companies worldwide in 2022, by region
(in million U.S. dollars)
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Business Wire. (October 7, 2022). Annual spend on sports sponsorship deals by insurance companies worldwide in 2022, by region (in million U.S. dollars) [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1280843/insurance-companies-sports-sponsorship-spending/
Business Wire. "Annual spend on sports sponsorship deals by insurance companies worldwide in 2022, by region (in million U.S. dollars)." Chart. October 7, 2022. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1280843/insurance-companies-sports-sponsorship-spending/
Business Wire. (2022). Annual spend on sports sponsorship deals by insurance companies worldwide in 2022, by region (in million U.S. dollars). Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1280843/insurance-companies-sports-sponsorship-spending/
Business Wire. "Annual Spend on Sports Sponsorship Deals by Insurance Companies Worldwide in 2022, by Region (in Million U.S. Dollars)." Statista, Statista Inc., 7 Oct 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1280843/insurance-companies-sports-sponsorship-spending/
Business Wire, Annual spend on sports sponsorship deals by insurance companies worldwide in 2022, by region (in million U.S. dollars) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1280843/insurance-companies-sports-sponsorship-spending/ (last visited September 20, 2024)
Annual spend on sports sponsorship deals by insurance companies worldwide in 2022, by region (in million U.S. dollars) [Graph], Business Wire, October 7, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1280843/insurance-companies-sports-sponsorship-spending/