Most used B2B purchase channels in the U.S. 2023

Published by Daniela Coppola, Nov 9, 2024
In 2023, a survey in the United States unveiled the shopping channels that were most popular among businesses. Three-fourths of professionals surveyed said they were likely to shop on the website or app of suppliers while another 65 percent opted for B2B marketplaces.

Most used B2B purchase channels in the United States in 2023

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Release date

August 2023

Region

United States

Survey time period

May 2023

Number of respondents

508 buyers*

Age group

20 years and older

Supplementary notes

*74 percent of respondents used online platforms to purchase products.

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Statistics on " B2B e-commerce in the United States "

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Overview

5

Wholesale and Manufacturing

5

Segments

6

Companies

8

Trends

6

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Topics

B2B e-commerce in the United StatesE-commerce worldwideE-commerce in the United StatesB2B advertising & marketing in the United States B2B e-commerce in Latin America
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